To reveal the hidden features of the Tesla Model S, exhibited at the Geneva Motor Show, SuperUber created an interactive X-Ray screen. The result combines technological expertise and creativity: a screen slider coupled to the base set design allows the audience to intuitively scan the car by moving the screen back and forth. The X-Ray reveals the features inside. Users can also touch the highlighted items on the screen to watch an animation of Model S’ different parts.
For X-Ray I created the user interface, focusing on the minimal Tesla pattern of communication, and I developed the software that runs on the screen, using pre-rendered 3d images.
This project was a great accomplishment for me because I believe the electrical vehicles are the future.